Branding Guidelines

Gradle assets and guidelines for using them while respecting our brand and legal/licensing restrictions.

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An Updated Look

The iconic Gradle elephant has been revised with new geometry, and is now available in two versions.

Gradle Enterprise Logo

The logo is a combination of the elephant icon and Gradle Enterprise wordmark.

The primary version uses a color fill, available in full-color gradient, and positive or negative on-color versions.

The secondary version uses an outline available in full-color gradient, and positive or negative one-color versions.

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Primary - For Light and Dark Backgrounds

Primary - For Light Backgrounds

Primary - For Dark Backgrounds

Secondary - For Light and Dark Backgrounds

Secondary - For Light Backgrounds

Secondary - For Dark Backgrounds

Gradle Enterprise Colors

Brand colors acceptable for use as a logo background.

#FFFFFF

#F7F7F8

#02303A

#06A0CE to #51CBBF

Size Requirements

Adhering to the minimum size ensures impact and legibility of the logo. The Gradle Enterprise logo should never be smaller than 200px wide.

Gradle Logos

The Gradle logo is combination of the elephant icon and Gradle wordmark, available in positive and negative one-color versions. There is also an optional lockup which specifically identifies the Gradle Build Tool.

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Primary - For Light Backgrounds

Primary - For Dark Backgrounds

Primary - For Light Backgrounds

Primary - For Dark Backgrounds

Secondary - For Light and Dark Backgrounds

Secondary - For Light Backgrounds

Secondary - For Dark Backgrounds

Gradle Colors

Brand colors acceptable for use as a logo background.

#FFFFFF

#F7F7F8

#02303A

Size Requirements

Adhering to the minimum size ensures impact and legibility of the logo. The Gradle logo should never be smaller than 200px wide.

Vertical Centering

When centering the logo vertically within a defined space, it will look optically best if the wordmark is centered by its caps (H-height).

For this reason, the vertical clear space is measured from the caps of the wordmark, as noted below.

Size Requirements

Adhering to the minimum size ensures impact and legibility of the logo. The Gradle logo should never be smaller than 200px wide.

The Gradle Elephant Icon

Where the Gradle brand has already been established, the elephant icon may beused on its own. While the icon can exist without the wordmarks, the wordmarks should never exist without the icon.

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Misuse of Branding Assets

It is important that the appearance of Gradle’s logos and icons remain consistent and uncompromised. Without exception, they should not be modified or added to, or sized in a manner that alters their proportions. Their orientation, color and composition should not be altered, and they should be used in a manner consistent with the guidelines outlined on this page.

Thanks

Gradle and the Gradlephant logo are registered trademark of Gradle, Inc. and its subsidiaries in the United States and/or other countries. By using the Gradle marks you agree to follow these guidelines as well as our Terms of Service and all our rules and policies. Gradle reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Gradle name and trademarks, please contact info@gradle.com.

If you are having trouble with the guidelines in any way, or are unsure if your usage best represents the Gradle brand, please contact our design team at branding@gradle.com.